No More Excuses Melanin Beauties
Posted on July 27 2017
No More Excuses for Melanin Beauties
As a new beauty enthusiast entering the beauty industry one of the biggest complaints I would always hear, is that there are limited cosmetic products geared toward woman of color. I would read numerous blogs reporting that there is a lack of options for women with medium-dark skin tones. Especially foundation and or cover up. Women have reported having to mix their own foundation concoctions in order to get coverage that was semi acceptable.
I thought to myself that there has to be a solution to this problem. It is 2017; technology has advanced so much within the last decade that I find it very hard for us woman of color to still be having this issue. Being a cosmetic business owner myself, I have interacted with many other cosmetic business owners. Mostly with small businesses that are owned my people of color, who recognized that there was scarcity in the products available for the darker skin tones.
After much discussion and research, I came up with a theory that people of color are just making excuses at this point. They’re indeed many products out there that focus on our melanin skin; the fact is that small and or indie cosmetic companies produce many of these products. But they go unnoticed because they are not a major brand such as MAC, Maybelline, and or L’Oreal. What my melanin beauties need to realize is that these major companies don’t really understand our struggles better yet I don’t think they care to understand. A few of them have produced a few universal colors for our skin tones, but they tend to make us look ashy.
The solution to this problem is quite easy, we need to stop over looking the underdogs and pay more attention to the people that actually pay attention to us. I have found quite a few cosmetic companies and platforms that cater to our skin complexion, and I will make this extremely easy for you. I will leave links to these brands websites so you can pay them a visit and see what they have to offer. Remember you have to go at this with an open mind, just because you don’t see them on television commercials does not mean that they are not worthy of your business.
I hope you find this article useful and visit some of the links that I have provided for you.
AJ Crimson: https://ajcrimson.myshopify.com
Be sure to check out his “Match Me” kit with foundations focused on people of color.
Brands of Colour: http://brandsofcolour.com
This is a platform of brands created by people of color. Here you will find some beauty brands that focus on melanin skin tones.
Danessa Myricks: https://www.danessamyricksbeauty.com/
Danessa aims to touch all faces equally. Her shades for deeper skinned tones are absolutely beautiful.
Marjani Beauty: https://www.marjanibeauty.com/
This beauty platform focuses on products geared towards deeper skin tones. You will find an array of options of beauty brands on this platform.
Known for their extensive selection of products for melanin beauties like you.
BlackUp Cosmetics: http://www.blackupcosmetics.com
The first French beauty brand dedicated to woman of color
The list can go on for days, there are plenty more brands that are not listed here, do your due diligence and research brands that cater to you
So melanin beauties quit with the excuses and check out some of these wonderful brands that are dedicated to your skin tone and understand the struggles we go through when it comes to cosmetics and our complexion.